Privacy Policy

Effective date: 1 May 2026

This policy explains how EliteB8Edge processes personal data when you use our website. We publish editorial casino comparisons for UK adults and do not operate gambling services. Even so, we handle limited personal information for communication, consent records, and site performance. We apply UK GDPR principles, including purpose limitation, data minimisation, and accountability, across all processing activities described below.

1. Data We Collect

Most visitors browse our pages without creating an account. In that situation, we may collect technical data such as browser type, device category, approximate region, and pages viewed. If you send us a message, we receive contact details you provide, typically name, email address, and message content. When cookie preferences are stored, we keep a consent value in your browser so your choice is respected on return visits.

We do not request payment card information, national insurance numbers, or full date of birth through the website. We also do not intentionally gather special category data. If sensitive information is sent to us by mistake, we will use reasonable steps to remove it from active systems unless retention is required for legal reasons.

2. Why We Use Personal Data

We use personal data to run and secure the website, answer enquiries, prevent abuse, and measure broad content performance. Analytics signals help us identify broken pages, slow-loading assets, and unclear navigation so we can improve usability. Communication data is used to respond to your request and, when needed, to keep a record of what was discussed for quality and compliance checks.

We do not sell personal information to data brokers. We also do not permit third parties to use your enquiry details for their own independent marketing campaigns. Any use that goes beyond the purposes stated here would require a new legal basis and an updated notice.

3. UK GDPR Legal Bases

Our processing relies mainly on legitimate interests, consent, and legal obligations. Legitimate interests apply when we protect site security, maintain performance, and respond to incoming messages in a controlled way. Consent applies to non-essential cookies where required. Legal obligations may apply if we must retain records to meet regulatory, law enforcement, or dispute resolution duties.

Whenever we rely on legitimate interests, we evaluate whether our purpose is balanced against your rights and expectations. If an activity creates disproportionate risk, we adjust controls or avoid that activity. You can contact us at any time to request more detail about a specific legal basis.

4. Cookies and Similar Tools

Cookies are covered in more detail in our Cookie Policy. On this site, essential cookies store functional settings such as age confirmation and consent preference. Optional analytics cookies may measure anonymised page interactions, helping us understand which content is useful and which journeys create confusion. You can decline non-essential cookies from our banner and update your browser controls at any time.

Disabling cookies may reduce convenience because consent prompts and some preferences could reappear. Essential technical cookies remain necessary to support core website operation and security. We do not use cookies to infer sensitive personal characteristics.

5. Sharing with Third Parties

We may share limited information with trusted service providers that host infrastructure, monitor uptime, or support analytics. These providers process data under contractual terms requiring confidentiality and security controls. They are not permitted to repurpose our visitor data for unrelated objectives.

We may disclose information when legally required, for example to respond to lawful requests from authorities, enforce our terms, or protect rights, property, and safety. If ownership of the website changes, data may transfer as part of that transaction under equivalent protection conditions.

6. International Data Transfers

Some suppliers operate outside the UK. Where personal data is transferred internationally, we apply transfer mechanisms recognised under UK data protection law, such as adequacy decisions or appropriate contractual safeguards. We assess destination risk and only continue relationships where safeguards are practical and enforceable.

No transfer framework eliminates all risk. For that reason, we minimise exported data fields and avoid unnecessary personal identifiers in external systems. You may contact us to request a summary of current transfer safeguards relevant to your interaction with the site.

7. Data Retention Periods

Retention depends on data type and purpose. Routine server logs are typically retained for a short operational period. Enquiry messages may be kept longer where needed for continuity, legal defence, or compliance reviews. Cookie preference values remain in your browser until expiry or deletion by you.

When retention is no longer justified, data is deleted or irreversibly anonymised. Backups follow scheduled rotation and are overwritten in line with our infrastructure lifecycle. We review retention intervals periodically to avoid storing personal information longer than required.

8. Your Rights

Subject to applicable law, you may request access to personal data we hold about you, correction of inaccurate details, deletion, restriction of processing, or portability where technically feasible. You may also object to processing based on legitimate interests. Requests are evaluated individually and answered within statutory timelines.

To exercise rights, email dataprotection@eliteb8edge.com with enough detail for us to identify your request safely. We may ask for identity verification before releasing or deleting data to protect against unauthorised access. If you remain unsatisfied, you may complain to the UK Information Commissioner's Office.

9. Children and Age Policy

Our content is intended for adults aged 18 and over. We do not knowingly target or profile children. If we become aware that personal data from a minor has been submitted, we will take steps to delete that information unless retention is required by law.

Parents or guardians who believe a child has provided data can contact us promptly so we can investigate. This age policy supports our wider responsible gambling obligations and the editorial nature of our service.

10. Security Measures

We use layered security practices designed to reduce unauthorised access, alteration, or loss. Controls include access restrictions, encrypted connections, dependency updates, and monitored hosting environments. No internet service is entirely immune to risk, so we also maintain incident handling procedures to investigate and respond quickly if an issue occurs.

If a personal data incident is likely to create significant risk, we will follow applicable notification duties. We review technical and organisational measures regularly and adjust safeguards in line with evolving threats and system changes.

11. Policy Updates and Contact

We may revise this Privacy Policy when legal requirements, technology, or site operations change. The latest version is published on this page with an updated effective date. Material changes may also be highlighted via a site notice where appropriate.

Questions about this policy should be sent to dataprotection@eliteb8edge.com. You may also write to our editorial team through the contact page for general privacy enquiries that are not rights requests.